Continuous Professional Development

Capacity Building Workshop for Optical Dispensers of Reliance - Vision Express

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A capacity building program on soft skills and retail communication was conducted for the optical dispensers of Vision Express, a renowned optical chain, at IVI during 6-8 January, 2015. 

The pilot project was aimed at incorporating communication skills and retail selling techniques for Vision Express sales staff. 

27 Dispensers from 17 branches of Vision Express in Hyderabad participated in the program over three days. The sessions focused on the communication aspects of the selling including dealing with complaints of customers, selling different lens designs, coating and sunglasses. The sessions also included role plays on active listening, case studies on product suggestions and retail showroom communication. 

IVI acknowledges the support of Vision Express in funding this program.