Currently visiting Chennai as part of India Vision Institute’s second anniversary events, Ollie the Optometrist will kick off a national eye care awareness campaign that will assist 10 Crore Indians in getting to enjoy life and be productive by just getting a pair of glasses.
The Wizard of Oz Show, a popular Australian theatre group, has created a new character named Ollie the Optometrist. Ollie will serve as a mascot for Optometry and Eye Care awareness and will be launched on 6 October, by Mr David Holly, Australian Consul General to South India, in the presence of Mr Vinod Daniel, CEO of India Vision Institute.
“A pair of glasses is less than three days wage even for a person on minimum wages and will provide many Indians who struggle with uncorrected refractive error a better quality of life just through providing them an ability to see,” said Mr Daniel. “India needs 110,000 Optometrists and currently we have about 45,000. This campaign will also highlight Optometry as a rewarding career to high school students”, he added.
Mr Holly commended the efforts of Indian Vision Institute in dealing with uncorrected refractive error in India. “Approximately 10 crore Indians have preventable blindness, which affects their ability to work or conduct their daily routine. This issue costs India nearly 260 crore rupees every year in lost productivity. For many, fixing this problem is as simple as obtaining an affordable pair of glasses, and the India Vision Institute is working hard to make this a reality”, said Mr Holly.
Mr Brian Laul, director of The Wizard of Oz Show, noted that The Wizard of Oz Show had performed more than 3500 times around the globe but this would be the first time the Oz Gang had been joined down this yellow brick road by their good friend Ollie the Optometrist. “Ollie the Optometrist will help bring home the important messages of eye care and hygiene in a fun and memorable way”, he said.
India Vision Institute, a joint initiative of the LV Prasad Eye Institute, India and the Brien Holden Vision Institute, Australia, supports research, education and technological development in vision correction, eye disease and blindness prevention. IVI acknowledges financial support for this tour from Carl Zeiss, Optometry Giving Sight, Australia India Council and the Australian Consulate General, Chennai.
For further information about IVI, please visit www.indiavisioninstitute.org; or contact: Vinod Daniel, CEO, India Vision Institute; Mobile: +91 78939 85353