As the world gets ready to commemorate World Sight Day on 14October, India Vision Institute, an NGO working to provide access to vision screening and a pair of corrective glasses to the underprivileged, today launched a special campaign for women across Chennai.
The campaign for underprivileged women launched at Neelangarai in the presence of Australia\'s Consul-General Sarah Kirlew, Thamizhachi Thangapandian MP, Aravind Ramesh, MLA, V E Mathiyalagan, Sholinganallur DMK Zonal Secretary, V Ettiyappan, former Neelangarai Panchayat President, Vivek Mendonsa, Group Director, Marketing, Lawrence & Mayo, and IVI\'s CEO Vinod Daniel.
Over the next six months, IVI will screen some 5,000 women in different localities in Chennai.
“IVI is also launching screenings for transgenders, which will benefit 2,000 community members in the city,” he said.
\"The two campaigns reflect IVI\'s focus on gender equality and trans inclusion,\" Mr Daniel noted.
Both campaigns also form part of IVI\'s pledge to #Loveyoureyes campaign by the International Agency for the Prevention of Blindness (IAPB) to celebrate World Sight Day (WSD).
The IAPB campaign believes \"Everyone needs to be aware of their eye health.\" IVI\'s two pledges support IAPB’s theme for WSD 2021: it’s all about #LoveYourEyes, and it really is all about being aware of your own eye health and if you are able to, get a sight test or recommend others do the same.